Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

September 2010
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Will RSS overtake email as a marketing channel?

RSS seems unlikely to stage a takeover anytime soon, according to panelists at a MarketingProfs Thought Leaders Summit on email marketing held earlier this year. Rok Hrastnik, owner of MarketingStudies.net and author of the seminal e-book on RSS, "Unl… more »
Posted by Stephan Spencer on 11/16/2005 | Permalink

Comments (4)| Comments RSS | Filed under: Email, RSS Marketing email marketing, forrester research, marketing channel, marketingprofs, rokhrastnik, rss, shar vanboskirk, spam, thought leader summit            

Expert advice on e-mail marketing - download it for free

My 2-part article summarizing the recent Thought Leaders Summit on Email Marketing has now been published on MarketingProfs.com (part 1 and part 2). It is for MarketingProfs premium subscribers only unfortunately, so if you have been thinking about su… more »
Posted by Stephan Spencer on 09/01/2005 | Permalink

Comments (3)| Comments RSS | Filed under: Email email marketing, forrester research, jim sterne, marketingprofs, podcasts, rokhrastnik, rss, shar vanboskirk, thought leaders summit            

Podcast listener adoption predictions

Forrester Research makes some exciting predictions about future uptake of podcasting by media consumers: "Podcasting, which is the newest entrant into the digital audio mix, will see significant growth by 2010 - reaching 12.3 million households - as MP3… more »
Posted by Stephan Spencer on 05/19/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Podcasting forrester research, mp3 player, podcast predictions            

Getting noticed in the blogosphere part 2

As a follow-on to yesterday's post about getting your blog noticed by influentials, i.e. A-List bloggers, I thought I would describe a scenario just recently presented to me. I have been asked by analyst Shar VanBoskirk of Forrester Research if I woul… more »
Posted by Stephan Spencer on 04/22/2005 | Permalink

Comments (2)| Comments RSS | Filed under: Blogging, Online PR a-list bloggers, blogosphere, forrester research, marketing blogs