Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Offensive Ads - Virtus Crosses the Line into Very Bad Taste

I don't know about you, but I found this ad (on the right) by Virtus Communications disturbing and downright offensive. It was in the print brochure for the Italian Film Festival which took place the first half of this month in Christchurch, New Zealand.… more »
Posted by Stephan Spencer on 11/14/2005 | Permalink

Comments (4)| Comments RSS | Filed under: Online Advertising ethics, offensive advertising, virtus communications            

Buying link ads - the ethical debate rages

I just read Phil Ringnalda's blog post accusing publishing house O'Reilly of being a search engine spammer, along with all the ensuing comments (many of them critical of Phil's position). Wow, does Phil need to get off his high horse: How horribly low h… more »
Posted by Stephan Spencer on 08/29/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines ethics, link ad, link ads, link spam, nofollow, oreilly, phil ringnald, text link ads, text link advertising            

Link buying - ethical or unethical?

A pet peeve among panelists in a recent SEO Thought Leaders Summit was the engines' opposition to the tactic of link buying. Christine Churchill had some wise words to share about link buying: Search engines like to take the hard line and categorize thi… more »
Posted by Stephan Spencer on 08/28/2005 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines brand visibility, christine churchill, ethics, link buying, seo, site traffic, thought leaders summit            

Unethical SEO vendors – can you spot em?

You can't just ask a Search Engine Optimization vendor if they are ethical. Of course they will say "yes." So if you are shopping for some SEO help, how do you screen out the baddies? A while back I blogged about how to be objective with your SEO vend… more »
Posted by Stephan Spencer on 05/30/2005 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines ethics, search engine spam, seo, seo consultants, seo tactics, seo venders, spam, spammers            

Ongoing search engine submission? You've gotta be kidding!

I just heard about a supposedly-reputable competitor of ours in the search engine optimization space that's charging clients recurring fees of many hundreds of dollars per month for "submission services" to major search engines. What a joke! That just g… more »
Posted by Stephan Spencer on 07/01/2004 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines ethics, search engine optimization, seo