Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Ecommerce Best Practice Tip #9 - a slippery shopping experience

Shopping cart abandonment is of primary concern to online retailers, and for good reason. If real-world stores were like their virtual equivalents, there'd be so many shopping carts littering the aisles the shoppers would have to literally climb over the… more »
Posted by Stephan Spencer on 07/07/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Online Retail, Conversion abandonment rate, best practices, etailing, shopping cart abandonment            

Ecommerce Best Practice Tip #8: Incorporate discussion forums into your ecommerce site

Discussion forums encourage customer participation, getting customers and prospects to stay longer which means more interaction with your brand. They drive repeat visits too. Some customers become "regulars" on your forums -- which should, hopefully, lea… more »
Posted by Stephan Spencer on 06/14/2006 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines, Ecommerce, Community, Online Retail best practices, discussion, etailing, forums, long tail, seo, user-generated content, woot.com