Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

September 2010
S M T W T F S
 << <   > >>
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30    

Email Marketing 101 and 201 - in podcasts and PowerPoints

Earlier this year I spoke at the Professional Association of Innkeepers International conference. Here are two of the sessions I did, both of which on email marketing: Email Marketing Fundamentals: PowerPoint (1.4 MB) & Audio (66 minutes, 32 MB) Ad… more »
Posted by Stephan Spencer on 12/21/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Email email marketing, podcasts, powerpoints            

Are your email response rates dropping?

If you're seeing a decline in your email response rates, it wouldn't be surprising; it's a trend seen industry-wide over the the last 2 years. With open rates for B2C (business-to-consumer) at around 30% and clickthroughs at 6-7%, and for B2B (business-… more »
Posted by Stephan Spencer on 10/09/2006 | Permalink

Comments (2)| Comments RSS | Filed under: Email email marketing            

Webinar today on email marketing: 10 campaign critiques

Hope you can make it for my MarketingProfs webinar, Email Marketing Success: 10 Campaigns Examined for Better and for Worse, today at 12pm Eastern. It's free for MarketingProfs Premium Plus subscribers, and $99 for others. I'll be doing another Marketing… more »
Posted by Stephan Spencer on 08/24/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Email campaigns, email marketing, webinars            

Get your email campaign or newsletter critiqued in front of a live audience

There are a couple of slots still open in my list of campaigns to critique in my upcoming MarketingProfs webinar on email marketing. If you are DEFINITELY going to attend my webinar, Email Marketing Success: 10 Campaigns Examined for Better and for Worse… more »
Posted by Stephan Spencer on 08/17/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Email critiques, email campaigns, email marketing, webinars            

Ecommerce Best Practice Tip #12: Email customers who have abandoned their shopping cart

An effective way to recapture the potential customer who has abandoned their shopping cart is to send them a reminder email. Don't do it right away. JupiterResearch recommends waiting at least 24 hours. I'd wait a few days. In the email show a photo of e… more »
Posted by Stephan Spencer on 07/21/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Email, Online Retail, Conversion best practices, email marketing, email reminder, recapture, shopping cart abandonment            

Keeping it clean and other list pointers

Having been in the List business for over a decade, Larry Chase is one of the real experts on the topic. He's come up with a handy guide to keeping a clean list and other pointers. In summary, Larry advises: Keep it Clean The cleaner your email… more »
Posted by Stephan Spencer on 04/12/2006 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Email email lists, email marketing            

Will RSS overtake email as a marketing channel?

RSS seems unlikely to stage a takeover anytime soon, according to panelists at a MarketingProfs Thought Leaders Summit on email marketing held earlier this year. Rok Hrastnik, owner of MarketingStudies.net and author of the seminal e-book on RSS, "Unl… more »
Posted by Stephan Spencer on 11/16/2005 | Permalink

Comments (4)| Comments RSS | Filed under: Email, RSS Marketing email marketing, forrester research, marketing channel, marketingprofs, rokhrastnik, rss, shar vanboskirk, spam, thought leader summit            

Expert advice on e-mail marketing - download it for free

My 2-part article summarizing the recent Thought Leaders Summit on Email Marketing has now been published on MarketingProfs.com (part 1 and part 2). It is for MarketingProfs premium subscribers only unfortunately, so if you have been thinking about su… more »
Posted by Stephan Spencer on 09/01/2005 | Permalink

Comments (3)| Comments RSS | Filed under: Email email marketing, forrester research, jim sterne, marketingprofs, podcasts, rokhrastnik, rss, shar vanboskirk, thought leaders summit            

GOOD email marketing is like mastering the 15-second soundbite

Here’s a startling bit of research, done by EmailLabs and written up in MarketingSherpa, for all of you folks responsible for crafting email campaigns and newsletters: This [past] fall tens of millions of emails from permission mailers were tested for… more »
Posted by Stephan Spencer on 05/03/2005 | Permalink

Comments (3)| Comments RSS | Filed under: Email e-newsletters, email campaigns, email marketing, emaillabs, marketingsherpa            

Email marketing thought leaders

Yesterday I conducted another Thought Leaders Summit for MarketingProfs. This one was on email marketing. I had the pleasure of facilitating a conversation between some leading minds in the email marketing space, including Jim Sterne, author of several e… more »
Posted by Stephan Spencer on 04/19/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Email, Online PR email marketing, marketingprofs, rss, thought leaders summit            
« Previous Entries