Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Google to own a SEM and SEO firm?!

Wow, what news eh! That Google is acquiring DoubleClick for $3.1 billion. What a windfall for the private equity firm that bought DoubleClick for a little $1.1 billion dollars in 2005. This is no ordinary acquisition though, at least from an SEO consu… more »
Posted by Stephan Spencer on 04/14/2007 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines acquisitions, doubleclick, google, performics, seo firms            

Email open rates - reliable or not?

Trying to do effective email marketing without good, reliable metrics by which to measure success, is like flying blind. Yet the reliability of such a key statistic as the open rate of an email campaign has been eroded for various technical and operation… more »
Posted by Stephan Spencer on 09/28/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Email chris baggot, ctr, doubleclick, email marketer, email_marketing, eric kirby, exacttarget, jim sterne, marketingprofs, rok hrastnik, tend watching, though leaders summit, web analytics association            

Shopping cart abandonment is up

DoubleClick's second quarter 2004 E-commerce Site Trend Report is out. And according to it, shopping cart abandonment is at an all-time high: 57% of all carts, up from 45.9% a year ago. Furthermore, those who return to their abandoned carts are doing so… more »
Posted by Stephan Spencer on 08/24/2004 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce doubleclick, e-commerce site trend report, shopping_cart_abandonment            

Optimizing your search engine advertising

DoubleClick's Smart Marketing Report in a recent interview of Jamie Crouthamel, president and CEO of Performics, were treated to some words of wisdom on how to launch and optimize a paid search advertising program. Here's some of the takeaways I got o… more »
Posted by Stephan Spencer on 08/17/2004 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Online Advertising doubleclick, jamie crouthamel, keyword portfolio, online_advertising, performics, roi, search ad copy, search engine advertising, search_engines, smart marketing report