Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Ecommerce Best Practice Tip #8: Incorporate discussion forums into your ecommerce site

Discussion forums encourage customer participation, getting customers and prospects to stay longer which means more interaction with your brand. They drive repeat visits too. Some customers become "regulars" on your forums -- which should, hopefully, lea… more »