Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
S M T W T F S
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Email open rates - reliable or not?

Trying to do effective email marketing without good, reliable metrics by which to measure success, is like flying blind. Yet the reliability of such a key statistic as the open rate of an email campaign has been eroded for various technical and operation… more »
Posted by Stephan Spencer on 09/28/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Email chris baggot, ctr, doubleclick, email marketer, email_marketing, eric kirby, exacttarget, jim sterne, marketingprofs, rok hrastnik, tend watching, though leaders summit, web analytics association            

Coverage of SES San Jose: Search Algorithms, The Patent Files

I attended the "Search Algorithms: The Patent Files" session first thing this morning. The panelists were Rand Fishkin, CEO of SEOmoz.org, Ani Kortikar, Founder and CEO, Netramind, Dr. E. Garcia of Mi Islita.com, and Jon Glick, Senior Director of Product… more »
Posted by Stephan Spencer on 08/08/2005 | Permalink

Comments (5)| Comments RSS | Filed under: Search Engines ctr, google patents, google sandbox, jon glick, link aging, patents, sandboxing, search_engine_strategies, seo, ses