Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

September 2010
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My interview with the King of Website Content

I had the privilege of interviewing web content guru Gerry McGovern this week. Gerry shared some real gems. Here are a few highlights... Gerry says the biggest mistake that companies make in regards to their website content is thinking that customers… more »
Posted by Stephan Spencer on 10/06/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Content copywriting, gerry mcgovern, web content, website content            

The power of a well-written article

Writing articles is a great way to improve your search engine positioning – in fact some of the top referring keywords come from articles. But do they produce leads? Possibly not, but articles are great for promoting your brand. You will be quoted i… more »
Posted by Stephan Spencer on 02/08/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Content articles, copywriting, link_building, search_engine_marketing, search_engine_optimization, seo            

Title tag enticements

Title tags are one of the easiest and biggest impact things you can do for SEO. Not only that, title tags are also very effective in enticing the searcher to click on your listing rather than someone else's. To maximize that clickthrough here are th… more »
Posted by Stephan Spencer on 01/03/2006 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Content, Ecommerce, Conversion copywriting, search_engine_marketing, seo            

Writing a Creative Brief

A good creative brief is essential to a successful website development project. The creative brief lays out the proposed visual design directions to explore, the objectives of the upcoming creative exploration, the audience, the "story" the site should t… more »
Posted by Stephan Spencer on 09/29/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Web Design copywriting, creative brief, excessvoice, net words, nick usborne, target audience, visual design, website development