Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

September 2010
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Make the most of your 'Thank You' pages

The confirmation/thank you that you get when you first sign up for an email newsletter, a webinar, a special offer, or what have you, is a really important first impression. If you send a confirmation email, that email sets the tone for your email relati… more »
Posted by Stephan Spencer on 03/11/2007 | Permalink

Comments (1)| Comments RSS | Filed under: Email, Conversion confirmation email, confirmation page, conversion optimization, marketingsherpa            

Multivariate testing platforms and SEO compatibility

A client recently asked me if there were any SEO concerns around websites managing their content via automated content "enhancement" or "testing" systems such as Touch Clarity, Optimost, Vertster or Offermatica. I am not aware of any issues with sear… more »
Posted by Stephan Spencer on 10/03/2006 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Conversion conversion optimization, multivariate testing, seo