Here's the Powerpoint from my "Monetizing Your Website" session at the Search Engine Room conference last week in Sydney. It's mainly about how to improve your monetization (as a publisher, not an advertiser) of the Google ads (and other contextual ads) that display from Google AdSense, but some is also relevant to YPN (Yahoo Publisher Network) and other contextual advertising platforms. Enjoy!

Download PPT (1 meg)

Google's contextual advertising technology that they picked up with the Applied Semantics acquisition isn't flawless. It's not always in the best light that your brand gets displayed within sites subscribing to the Google AdSense program. Take for instance the case where a web page featuring a story about a hacked up body in a suitcase displays a Google AdWords ad for luggage, as described in this Fast Company article. Or the also embarrassing but less gruesome example I came across on Robin Good's website recently, as shown below:

Bottom-feeding email marketing solution, anyone? ;-)