Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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"Monetizing Your Site" Powerpoint

Here's the Powerpoint from my "Monetizing Your Website" session at the Search Engine Room conference last week in Sydney. It's mainly about how to improve your monetization (as a publisher, not an advertiser) of the Google ads (and other contextual ads)… more »
Posted by Stephan Spencer on 03/29/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Conversion adsense, contextual advertising, google, monetization, monetizing, ypn            

Caveat Emptor (Bidder Beware) - Google AdWords contextual ads gone wrong

Google's contextual advertising technology that they picked up with the Applied Semantics acquisition isn't flawless. It's not always in the best light that your brand gets displayed within sites subscribing to the Google AdSense program. Take for instan… more »
Posted by Stephan Spencer on 08/15/2004 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Branding, Online Advertising applied semantics, contextual advertising, google, google adsense, online_advertising, search_engines