Today I presented at the Search Engine Strategies conference on the "Blog and Feed Search SEO" panel. I spoke on optimization tips and tactics for blogs and for RSS feeds. I had to pack in a lot of material into a short amount of time, but I managed! We got some great questions in the Q&A. The session was blogged at Search Engine Roundtable.

Feel free to download my Powerpoint deck. There's tons of great stuff in there. Over 50 slides.

It's been less than 2 weeks since my 14-year-old daughter Chloe built and SEO'd her first website, a Neopets Cheats site. And already she's #16 in Google and #17 in Yahoo for her main targeted search term: "neopet cheats". That was pretty fast considering the only link to it was from my blog. According to a linkdomain: query on Yahoo, there is one additional link now besides my blog, but it's just from a splog where they siphoned off Google or another engine's results pages that contained Chloe's site.

This got me thinking: this was a bit too easy. The way that Google and Yahoo favor blogs, no wonder splogs (spam blogs) have become such a problem. And as long as it continues to be that easy, splogs will continue to be a scourge on the Internet.