Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

July 2010
S M T W T F S
 << <   > >>
        1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31

The most important WordPress plugin for SEO

As you know, title tags are the most important on-page factor. They are given the most weight out of anything on the page as far as the search engines are concerned. So it is a huge weakness in WordPress (and most other blog platforms for that matter) th… more »
Posted by Stephan Spencer on 03/17/2007 | Permalink

Comments (24)| Comments RSS | Filed under: Search Engines, Shameless Self-Promotion, Blogging blog optimization, blog seo, seo, title tags, wordpress, wordpress plugin            

Our Web 2.0 corporate website

It is amazing what you can achieve in regards to SEO just by reaching into your Web 2.0 toolkit. A corporate brochure is about as Web 1.0 as you can get, yet even brochureware can be transformed in ways you may never have thought possible and boosting se… more »
Posted by Stephan Spencer on 08/30/2006 | Permalink

Comments (20)| Comments RSS | Filed under: Search Engines, Blogging blog optimization, seo, web 2.0, wordpress            

Screencast on how to optimize your blogs and RSS feeds

Since at least a few people seem to want me to expand on my presentation from the recent Search Engine Strategies Conference in San Jose, I have put a one-hour screencast together. In addition to covering all the slides in the Powerpoint deck, I also ran… more »
Posted by Stephan Spencer on 08/29/2006 | Permalink

Comments (5)| Comments RSS | Filed under: Search Engines, Blogging, RSS Marketing blog optimization, feed optimization, screencasts, seo            

SEO Tip #10: Popular Posts

Wouldn't it make sense to take your very best posts, regardless of posting date, and endow them with a maximum amount of link gain so they have the most opportunity to rank well in the search engines?  Putting together a Top 10 Posts list for your ho… more »
Posted by Stephan Spencer on 05/21/2006 | Permalink

Comments (7)| Comments RSS | Filed under: Search Engines, Blogging blog optimization, blog seo, search engine optimization, seo            

Search Engine Optimizing your Blog

If you read Marketing Profs, you may have seen my two-part article over the last couple of weeks Ten Tips to Help Your Blog Soar in the Search Engines.  The tips involved... Specific customizing of your title tags  Ways to clean up your URL st… more »
Posted by Stephan Spencer on 05/19/2006 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Blogging blog optimization, blog seo, search engine optimization, seo            

Top 20 list of WordPress plugins for bloggers

I've posted onto BusinessBlogConsulting.com a list of my favorite WordPress plugins and what they do and why I like them. If you're blogging under the WordPress platform, you might want to trick out your blog with some of these great plugins. The lis… more »
Posted by Stephan Spencer on 03/15/2006 | Permalink

Comments (6)| Comments RSS | Filed under: Blogging blog optimization, plugins, wordpress            

Blog SEO Tip #9 (for multi-author blogs): Pages and Links for the Authors

If you've got a multi-author blog and those bloggers have their own independent websites, they'll probably want and appreciate getting links from you. Include links to all your author's websites in your sidebar rather than at the bottom of your page,… more »
Posted by Stephan Spencer on 02/27/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Blogging blog optimization, linking, search engine marketing, seo            

Blog SEO Tip #8: Adding emphasis within your posts

Using bold, strong, or emphasis tags within the body copy of your blog posts will help identify to search engines like Yahoo! which words/phrases should be given more weight. This is a useful technique for blog optimization. Notice that I made the phrase… more »
Posted by Stephan Spencer on 02/27/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Blogging blog optimization, search engine marketing, seo            

Blog SEO Tip #7: Heading tags

Heading tags (H1 through to H6) are given more weight by search engines than regular body copy. So they should be used wisely to reinforce the page's overall keyword theme. The posting date should never be within an H1 tag, because you're NOT trying to r… more »
Posted by Stephan Spencer on 02/27/2006 | Permalink

Comments (13)| Comments RSS | Filed under: Search Engines, Blogging blog optimization, h1 tags, headings, search engine marketing, seo, sticky_posts            

Blog SEO Tip #6: Make "sticky" posts

A "sticky" post is one that always appears at the top regardless of the date/time posted. The "sticky" feature is available in some blog systems by default (e.g. Blogger.com) and in others through the use of a plugin (e.g. the Adhesive plugin for WordPre… more »
Posted by Stephan Spencer on 02/26/2006 | Permalink

Comments (9)| Comments RSS | Filed under: Search Engines, Blogging blog optimization, search engine marketing, seo, sticky_posts            
« Previous Entries