Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Internet retailers' who blog: doing it right

The article "A Marketing Geyser: E-retailer blogs aid branding, marketing and search, as long as they stay on message just came out in this month's issue of Internet Retailer. A great article about how retailers are taking advantage of blogging for marke… more »
Posted by Stephan Spencer on 05/03/2007 | Permalink

Comments (9)| Comments RSS | Filed under: Blogging, Online Retail blog marketing, retail blogs, retailer blogs            

5 Tips for Multichannel Retailers Entering the Blogosphere

I was interviewed for a piece that just came out in Multichannel Merchant magazine called Defending yourself against the blogs. I contributed some tips for multichannel retailers who are considering blogging. Here's the full version of my tips (In the pu… more »
Posted by Stephan Spencer on 05/04/2006 | Permalink

Comments (6)| Comments RSS | Filed under: Blogging, Online Retail blog marketing, business blogging, multichannel            

Executive summary of the Blogs for Marketing thought leaders summit

My executive summary of the MarketingProfs thought leaders summit on "blogs for marketing" has been published on MarketingProfs.com as a two-part article series (part 1 came out last week, part 2 came out this week): A Business Case for Blogging: Tho… more »
Posted by Stephan Spencer on 05/28/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Shameless Self-Promotion, Blogging blog marketing, marketing blogs, marketingprofs, thought leaders summit