Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
S M T W T F S
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Macaroni and Spam

With two natural listings in the top 10 on the Google SERPs for “dating” it’s hard to argue with Match.com’s SEO tactics. It works well for them - a flashy front page with a novel of text below the fold. Since this has worked so well for Match.com and… more »
Posted by Stephan Spencer on 03/13/2008 | Permalink

Comments (2)| Comments RSS | Filed under: Usability, Search Engines, Content, Web Design black hat seo, keyword stuffing, search engine spam            

Black Hat SEO meets Web 2.0

I'm here at the Web 2.0 Expo in San Francisco. Today (actually yesterday now that it's after midnight) I sat in on the SEO Workshop being presented by Todd Friesen ("The Oilman") and Greg Boser ("WebGuerrilla"). This session turned out to be a lot of… more »
Posted by Stephan Spencer on 04/16/2007 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines black hat seo, google, seo, seo tools, web 2.0, web 2.0 expo, web2expo, yahoo, yahoo search submit pro            

Reverse engineering webspam

I always enjoy ranting about the dangers of black hat SEO. Gray hat SEO too, for that matter. But what I enjoy most is the challenge of disecting sites that are using black or grey hat SEO techniques (Fresh Pair, for example) and peeling away the layers… more »
Posted by Stephan Spencer on 02/09/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines black hat, black hat seo, google, gray hat, gray hat seo, link buying, search engine spam, seo, webspam