Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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3 Must-See WebProNews Video Interviews on SEO

WebProNews did a bunch of great interviews at SMX West. I wanted to highlight three in particular (granted I'm a bit biased!)... First is this interview of me is on how to optimize the flow of PageRank through your site and the tactic of "PageRank scu… more »
Posted by Stephan Spencer on 04/04/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Shameless Self-Promotion adsense, interviews, local search, pagerank sculpting, webpronews            

"Monetizing Your Site" Powerpoint

Here's the Powerpoint from my "Monetizing Your Website" session at the Search Engine Room conference last week in Sydney. It's mainly about how to improve your monetization (as a publisher, not an advertiser) of the Google ads (and other contextual ads)… more »
Posted by Stephan Spencer on 03/29/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Conversion adsense, contextual advertising, google, monetization, monetizing, ypn            

My daughter, the budding young search engine optimizer

I was describing the other day to my 14-year old daughter Chloe about how websites make money by displaying Google ads. Faster than you could say "AdSense" she abandoned her idea of starting a dog walking business and embarked on building a website about… more »
Posted by Stephan Spencer on 02/17/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Shameless Self-Promotion adsense, google_adsense, keyword_research, neopets, seo            

Seth Godin's top 5 predictions for 2006

Web guru Seth Godin has revealed his top five predictions for 2006: 1. Inventory of adsense begins to catch up with demand 2. Thumbnail photos show up in adwords 3. Web pages get DRAMATICALLY better at teaching and interacting 4. Several large mark… more »
Posted by Stephan Spencer on 12/22/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Web Marketing adsense, adwords, seth_godin, web guru, web_marketing            

Coverage of SES San Jose: Earning from Search & Contextual Ads

Hello from sunny San Jose. I'm at the Search Engine Strategies conference - THE place to be if you care about search. I'm going to be blogging the sessions, so stay tuned over the next 4 days. Here's my first installment: a recap on the session I atte… more »
Posted by Stephan Spencer on 08/08/2005 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Online Advertising adsense, gokul rajarem, google adsense, jason calacanis, jen slegg, link units, optimizing ads, scott meyer, search_engine_strategies, seo, ses, site targeting, will johnson, yahoo publisher network, ypn