Invest the Time or Get Out of the Game
SEO is an ever-changing landscape and it's hard to stay current. Keeping up with trends involves work. You have to be out there at least every few weeks reading blogs, looking at what your competition is doing, and testing different theories of your own.
This has been talked about to death on blogs across the internet so I’m not going to say any more about it. What I want to talk about is keeping up with your social media profiles and the massive time investment it takes to be on top.
While you can get behind on SEO by stepping away from the world for several months, all it takes to lose connections in the social realm is several weeks.
Social media is something that if you want to stay at the top of the game you have to be in it, constantly - every day with massive amounts of time spent weekly. You could be the top Digger but leave for three weeks or more and you’re all but forgotten. It’s a constant struggle for the coveted few top spots that most people just simply cannot invest the time in.
Sure, when you do go back to your social media sites after being away for an extended period of time it takes less energy to regain your crown than just starting from scratch - but it is still a massive time investment to get back to where you were.
Being a power user on social media sites can send massive traffic and links to you or your clients pages – but for those truly committed social media isn’t a hobby – it is a "lifestyle".
3 comments
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In you last few posts, it seems like you are saying that if a person spent the amount of time and effort needed for succeeding in the social networks on building something more substantial, they would be a head of the game.
Or with your increasing posting frequency, are you "getting back in the game"?Comment by tim [Visitor] · http://saleshub.net — 04/03/08 @ 15:26
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But understand that they feel like "the king of the world" even if they are nothing in real life. They got the ability to manipulate the crowd all over the world. With Social News they find for the first time of being a sense in their lifes. All of their friends are clickable and if they don't like someone, they cancel the relationship with only one click. Times have changed.
Comment by Wulffy [Visitor]
· http://www.seo-knights.com —
04/03/08 @ 16:22
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I agree that you can get lots of traffic from the "Web 2.0" social sites but it requires time and being involved in the site. Spam bots are hawked by some folks, but that's not a very good long-term solution. SEO seems to be the best answer for getting "free" traffic, but what about programs like you see at maximumoverdrive.com? You can't deny that porn is one of the largest online businesses. Do they have a better way of driving traffic than the "legitimate" SEO copanies? Or do you think this is all hype? I'm just curious what you think of this?
Thanks for your post and further input.
JonComment by Jonathon [Visitor] — 04/03/08 @ 19:36
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