Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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We've Been Acquired!

I'm very pleased to announce that the company that I founded way back in 1995, Netconcepts, has been acquired by Covario Inc., the leader in search advertising software and services.

It's exciting to think about what the future holds with the merged company. Netconcepts' GravityStream technology combined with Covario's Organic Search Insight promises an end-to-end SEO solution like never before seen. Together we'll enable the SEO practitioner to scale SEO across large dynamic websites by automating aspects of keyword research, on-page analysis, link building, web content management, and more.

Our mantra at Netconcepts has for a long time been "data-driven decision-making". Turns out that's been Covario's mantra too!

Another bonus... with the merger we also significantly increase our market reach. We've really established ourselves in the retail vertical, not as much in other verticals. Covario, on the other hand, services Fortune 500 global brand advertisers across a number of verticals -- including media, high tech, consumer electronics, and CPG (consumer packaged goods). So now, those are all our verticals, and our clients, too!

Exciting times ahead!

Posted by Stephan Spencer on 01/12/2010 | Permalink

Comments (7)| Comments RSS | Filed under: Search Engines, Shameless Self-Promotion            

7 comments

  1. Congrats!

    Comment by rishi [Visitor] · http://www.FlyingCart.com — 01/12/10 @ 23:40


  2. Congrats and all the best to Netconcepts.
    Big fan.

    Mani Karthik

    Comment by Mani Karthik [Visitor] · http://www.dailyseoblog.com — 01/13/10 @ 00:06


  3. Congratulations, Stephan!!! And, good luck!

    Comment by Christy [Visitor] — 01/13/10 @ 07:42


  4. Congrats! Very Exciting News!

    Comment by Tina Kelly [Visitor] Email — 01/18/10 @ 16:16


  5. Congratulations.....sounds like you have made it to your next Tipping Point. Good going.

    Kathleen

    Comment by Kathleen [Visitor] — 01/30/10 @ 11:56


  6. Congratulations. I really hope that the merger brings the benefits you are hoping for. Come back to this post every month or so to remind yourself of your goal!

    Comment by Howard [Visitor] · http://www.productevolution.co.uk — 02/05/10 @ 16:41


  7. Congrats Stephan, nice to hear that you're making some really nice ground!

    Comment by Justin [Visitor] · http://www.protocol16.com — 02/06/10 @ 21:26


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