The power of a well-written article
Writing articles is a great way to improve your search engine positioning – in fact some of the top referring keywords come from articles.
But do they produce leads? Possibly not, but articles are great for promoting your brand. You will be quoted in everything from college papers, class projects, theses, and blogs. Many of these will link back to you. Spiders will visit your site looking for new content. Combine it with RSS and you have a powerful way of syndicating those articles globally.
SearchEnginePosition's Rob Sullivan has written an interesting article about his own experience, which you can read here.
1 comment
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Well written articles have a number of promotional benefits to the writer. First, if it is syndicated on an article distribution site it can bring in a lot of traffic. Also, as mentioned above, the text usually scores higer in the search engines. Finally, it demonstrates that you have expertise in an area which is beneficial if you are trying to build your personal brand or notoriety.
-Randy
www.4mysales.comComment by Randall Wilson [Visitor]
· http://4mysales.com —
02/13/06 @ 22:24
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