SEO Report Card #4 - Golfgods.com

The fourth of my SEO Report Cards led to the "deconstruction" of online golf equipment retailer Golfgods.com, whose president Jason Mischel was lamenting over the "quality" of the site's 5000-6000 visitors per day. Their #6 ranking in Google for "golf clubs" wasn't to be sneezed at, however it wasn't the hole-in-one they hoped for. 

Some of my findings...

• Inbound links of any real importance were in short supply. The Google PageRank score for the home page was 4 out of 10 (which is quite low considering that PageRank is on a logarithmic scale).
• The home page contained hundreds of links, which is way more than Google's recommended maximum of 100 per page.
• From the home page, the brand pages were only available through a dropdown nav (remember: spiders can't fill out forms). The most popular brands should be text links.
• Golfgods.com has a blog, which is very forward-thinking from both SEO and branding perspectives. Unfortunately, there were no text links to it to pass it link gain, only JavaScript-based links to individual posts which the spiders can't crawl.

For the rest of the findings, read the full article here.

UPDATE: There has been some confusion whether my critique was of the old Golfgods site or the new one. And the answer is that the critique is of the OLD site -- the one that was NOT developed by my company, Netconcepts. Just thought I would clear that up.