SEO for Ecommerce Sites - Watch my webinar recording FREE
A couple weeks ago I was invited by the folks at Elastic Path to speak to their clients and partners via webcast on a topic that's near and dear to my heart -- any guesses? -- yup, SEO. The webinar, titled "SEO Secrets for Online Retailers" was an hour long and is archived and available for playback over at SlideShare.net. Incidentally, speaking of SlideShare, I met one of the founders while at WordCamp this past weekend. There she announced that Tuesday (which is today) they would be unveiling audio recordings synchronized to the Powerpoint, so you can advance a slide at a time and the audio jumps to that part of the presentation. Tres cool! As one of the first slideshows with synchronized audio, this SEO Secrets webinar made it to SlideShare's most viewed slideshows list for today! :-)
Watch the webinar and let me know what you think of the content and of the SlideShare format. If you prefer the SlideShare format over a screencast in Flash (like this one), I'll upload a bunch more onto SlideShare.
7 comments, 1 pingback
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SEO for Ecommerce Sites...
A couple weeks ago I was invited by the folks at Elastic Path to speak to their clients and partners via webcast on a topic that’s near and dear to my heart — any guesses? — yup, SEO....
Pingback by share.websitemagazine.com [Visitor] — 07/25/07 @ 08:17
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Hi Stephan --
The URL you gave
http://www.slideshare.net/getelastic/seo-secrets-for-online-retailers-webinar-elastic-path-and-netconcepts
404s out, page not found.
Better link available?
Cheers
AlanComment by Alan Rimm-Kaufman [Visitor]
· http://www.rkgblog.com —
07/29/07 @ 21:07
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Elastic Path changed the URL on me. Thanks for catching that, Alan. The new URL is
http://www.slideshare.net/getelastic/seo-secrets-for-online-retailers-webinar/
I'll update it in the post.Comment by Stephan Spencer [Member]
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07/30/07 @ 20:52
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hi, Stephan, how are you?
I watched the webinar & took some very useful info away from it! Thanks a lot. One question I'd hoped it might touch on was this:
If my keyword/category search results has a list of 'narrow by...' options (eg. a search for 'jeans' allows me to then drill down by various attributes (colour, length, waist, brand, cut) that can introduce millions of very, very similar pages into search results. What would you do with this?
I hope everything's well with you,
danielComment by daniel [Visitor]
· http://www.omstrategy.com —
08/03/07 @ 09:54
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Hi Daniel,
Some of those attributes add value from an SEO perspective, some do not. For example, length, waist, or price range would not. Brand and cut would. That's because people search for the latter, but not typically the former. Therefore, I would suggest nofollowing the links associated with attributes that don't add SEO value. So you wouldn't end up with millions of very similar pages, but perhaps tens or hundreds of thousands of fairly different pages.
Hope that helps clarify.Comment by Stephan Spencer [Member]
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08/04/07 @ 22:49
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Hi Stephan,
I go by new URL
http://www.slideshare.net/getelastic/seo-secrets-for-online-retailers-webinar/
but it doesn't work.
What's wrong about it?Comment by Sally, ecommerce guru [Visitor]
· http://www.ecommerce-land.com —
09/07/07 @ 03:57
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Hi Sally,
The correct URL is http://www.slideshare.net/getelastic/seo-secrets-for-online-retailers-webinar/Comment by Stephan Spencer [Member]
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09/10/07 @ 15:40
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Interesting webinar! I prefer the SlideShare format.
Comment by Mike Johansen | J8 Zoekmachine Marketing [Visitor]
· http://www.j8seo.nl —
09/27/07 @ 06:51
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