Forrester, Retailers, and GravityStream

A new Forrester Research report came out this month, titled Retail Interactive Marketing Spend Grows Steadily. According to the report, retailers are increasing online advertising investments at a rate of 25% per year and working to get the most out of the tools in their toolkit to increase ROI in tough economic times. This includes focusing on growing their natural search through intelligent SEO automation technology. I was pleased to see our (Netconcepts') GravityStream technology highlighted in the report as such an intelligent SEO automation technology, and its outstanding performance for Pottery Barn...

"Forrester expects that retailers will continue spending to get more out of existing programs by expanding on size, improving analytics, or automating repeatable processes. VanBoskirk, for example, writes in the report that after three years of fine search marketing results, Pottery Barn boosted natural search results between 1,000% and 9,800% across its sites by investing in GravityStream, a technology sold through its search agency to automate SEO work. " (from MediaPost)