Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

October 2008
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Screencasts by subscription?

Some of the gurus out there are offering paid subscriptions to screencasts, podcasts and other educational materials. For example, Eric Ward recently launched a subscription-based service, The Ward Report -- promising how-to podcasts, video training modules and other resources on link building, all at an annual subscription rate of $149. Debbie Mayo-Smith, in a similar vein, offers an annual subscription price of $395 for 3-minute-long weekly screencasts with productivity tips along with other educational resources.

I know I have been promising a regular schedule of 5 to 10 minute long screencasts and I have yet to deliver on that promise. (Sorry about that, folks!) I've been wondering if I would offer screencasts/podcasts by paid subscription like Eric and Debbie?

If I had a paid subsriber base like Eric and Debbie, I would force myself to get off my duff and produce at least weekly screencasts. So I wanted to throw this idea out to you Dear Readers and find out what your interest level is in a paid subscription service to podcasts and screencasts, in effect audio and video training on SEO, and perhaps other topics like email marketing and business blogging?

Or should I offer screencasts/podcasts occasionally for free as I can fit them in? After all, there's already plenty screencast/podcast material floating around the Web for free, like the excellent content at Tubetorial.com, so why would people pay.

Your thoughts on the direction in which I should I go would be helpful. Thanks!

Posted by Stephan Spencer on 11/30/2006 | Permalink

Comments (4)| Comments RSS | Filed under: Podcasting            

4 comments

  1. Free is better.

    I generally refuse to subscribe to content that I can find somewhere else for free.

    Comment by Trevor [Visitor] Email · http://www.seic.com — 12/04/06 @ 14:33


  2. "The Internet flourished under the credo that information wants to be free"

    - CLIVE THOMPSON
    http://www.nytimes.com/2006/12/03/magazine/03intelligence.html

    Comment by Trevor [Visitor] Email · http://www.seic.com — 12/04/06 @ 14:50


  3. I've lost count how many times you've said exactly that quote to me too Stephan ;-)

    Comment by Dave [Visitor] Email · http://www.spudooli.com — 12/05/06 @ 18:28


  4. Stephan,

    I know you want to see yourself on camera! ;-)

    Comment by Aaron Shear [Visitor] Email · http://www.aaronshear.com/blog/ — 12/08/06 @ 17:25


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