My podcasting article on MarketingProfs
At long long last, my article on podcasting has been published on MarketingProfs.com!
The article looks at the potential for podcasting as a marketing channel. I’ve included an explanation of the technology, plus some potential applications, along with some interesting quotes from podcasting pioneer Doug Kaye and branding guru/author/blogger Laura Ries.
In conjunction with the article, MarketingProfs has posted 3 audio interviews that I conducted (podcasted through MarketingProfs’ RSS feed):
- my interview of Doug Kaye, which I already podcasted here on my blog a couple weeks ago
- my interview of Toby Bloomberg (of Diva Marketing Blog fame)
- my interview of Marc Holland, the CEO of Sky Radio (which is the business channel on the in-flight audio on domestic airlines like United, American, and Delta, to name a few)
[...] es to marketing…it’s a lengthy article but it’s a good read. Found via Stephan Spencer
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