Split testing your home page
Scott Miller at Vertster weighs up the pluses and minuses of running A/B split tests on your home page. In summary, he breaks his reasons into the following categories:
Why home page testing is a good idea:
- There is a lot of traffic.
- It can be influential.
- The home page gets a mix of traffic types.
Why homepage testing is a bad idea:
- The traffic is highly variable over time.
- There are more than just prospects hitting your homepage.
- Determining the goal can be a challenge.
- Any change you make will affect your search engine rankings.
Read on to learn more...
1 comment, 1 pingback
-
[...] There’s an interesting article by Scott Miller at Verster (via Stephan Spencer) about homepage split testing. [...]
Pingback by The Holistic Web » Split testing [Visitor] — 11/06/05 @ 05:29
-
Scott is a friend, and a very astute testing guy, but there is more to this story. Home page tests (especially those done in-house) often end up with 50-50 results.
I wrote an article on this phenomenon:
Do Your Home Page Tests Flop? We Know WhyComment by Matthew Roche [Visitor]
· http://www.siteisdead.com —
10/04/06 @ 13:06
Comment feed for this post