Writing Content with Savvy Keyword Research

We all know that keywords are important for on-page optimization, but did you know that they can also influence file names, links, and a website's architecture? With that much importance placed on the words used, many SEO gurus believe that keyword research involves hours of endless projects to find targeted keywords and keyword phrases.
In this article on my CNET:Searchlight blog, I talk about how you don't have to block out hours of time to do keyword research, and cover some of the useful "free" tools available on the web.