Avoiding the landmines with Google quality scores and other paid search gotchas (podcast)
In this hour-long podcast, my conversation with Alan Rimm-Kaufman of paid search agency Rimm-Kaufman Group covers topics of paid search, natural search, books, economics and incentives. We dig deep into paid search, and Alan shares some real gems — from quality score gotchas to daily caps to metrics. It was a fascinating discussion.
This is the latest in a series of podcasts for the American Marketing Association’s “Hot Topic: Search Engine Marketing” conference. Both Alan and I will be speaking for the AMA this Friday in NYC and next month (June 22nd) in Chicago. (There’s still time to register for either one, btw.)
Download / Listen to the interview (MP3, 55 minutes, 13 megs)
Quality Score is probably the key to Adwords success and its not just Google but Also Adcenter and Yahoo are also implementing similar algos. I have tried to put to gether a few tricks that has actually helped me to improve my Adwords Quality Score but am sure there are more to it. Would appreciate your comments on the same.
The link to the MP3 file doesn’t work.
Oops, the download site for the podcast was down for a day, but it’s back now.