Writing Content with PERSONALITY

Most web copy has no soul... it's mostly just personality-less drivel. Nick Usborne makes a great point in Net Words about how most newsletter subscription confirmations seem to be written by the same personality-less person and how a company's personality that comes through from the copy is the ONE differentiator that can't be easily ripped off (unlike the design, the offers, etc.)

In my long quest to find a FAQ or Help page that actually has personality, I've finally found one! From the ultra-clever folks at Mailinator. Have a peruse of Mailinator's FAQ. Here's an excerpt:

So if the government issued a subpeona to Mailinator to divulge emails or logs, you'd rat me out?

Holy crap, yes. I'm not going to jail for you, I have a boyish face and very (very) supple skin.