Supercharge your URLs for SEO
This article was originally published under Multi-Channel Merchant. When optimizing URLs for high rankings, many websites pay little attention to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the search engine results pages. MarketingSherpa demonstrates this in its eyetracking study published in its Search Marketing Benchmark Guide in […]
Testing your SEO
This article was originally published under Multi-Channel Merchant. Search engine optimization is more science than art. As with any scientific discipline, SEO needs to be done with rigor. The results need to be reproducible. Just don’t change too many variables at once; if you do, you won’t be able to tell which changes were responsible […]
