The Wonders of WordPress as a CMS

This articleย was originally published under Multi-Channel Merchant. There are several content management systems to use for a microsite, but the WordPress platform is easy to use and offers several advantages. Here are just a few: TAG CLOUDS โ€” which provide keyword-rich text link navigation, which links toโ€ฆ TAG PAGES โ€” which contain excerpts of posts/pages […]

Optimizing your videos for YouTube

This articleย was originally published under Multi-Channel Merchant. Common sense would tell you that the most popular search engine is Google, and thus it is the most important search engine to optimize for. But whatโ€™s after Google? Itโ€™s not the engine you might think โ€” itโ€™s YouTube! Indeed, YouTube is the second most popular search engine, […]

SEO: To Build or Not to Build a Microsite?

This article was originally published under Multi-Channel Merchant.   Thereโ€™s a time and place for creating a microsite, vs. further building out your main website. If your microsite is likely to gain significantly more traction and interest with the โ€œlinkeratiโ€ โ€” bloggers journalists, and webmasters who command a lot of PageRank or link authority โ€” […]

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