The Wonders of WordPress as a CMS

This articleย was originally published under Multi-Channel Merchant. There are several content management systems to use for a microsite, but the WordPress platform is easy to use and offers several advantages. Here are just a few: TAG CLOUDS โ which provide keyword-rich text link navigation, which links toโฆ TAG PAGES โ which contain excerpts of posts/pages […]
Optimizing your videos for YouTube

This articleย was originally published under Multi-Channel Merchant. Common sense would tell you that the most popular search engine is Google, and thus it is the most important search engine to optimize for. But whatโs after Google? Itโs not the engine you might think โ itโs YouTube! Indeed, YouTube is the second most popular search engine, […]
SEO: To Build or Not to Build a Microsite?

This article was originally published under Multi-Channel Merchant. Thereโs a time and place for creating a microsite, vs. further building out your main website. If your microsite is likely to gain significantly more traction and interest with the โlinkeratiโ โ bloggers journalists, and webmasters who command a lot of PageRank or link authority โ […]