SEO Report Card: Woot.com

This article was originally published under Practice Ecommerce. For this month’s “SEO Report Card,” I thought I would do something different and review a site that didn’t request it. The site I chose, Woot.com, is near and dear to my heart. I’m an avid Wooter, and have been for the last few years. What’s Woot.com? […]

SEO Checklist Part 2: Best Practices

This article was originally published under Search Engine Land. Best Practices Implementing the 14 best practices below (or at least some of them) and avoiding the worst practices should offer you a straightforward approach to better visibility in search engines, including Google, Yahoo!, and Bing. Best Practice Doing now Will do soon Won’t or N/A […]

SEO: The link economy

This article was originally published under Multi-Channel Merchant. Links have long been the currency of the Web, thanks in no small part to Google and its PageRank algorithm (named after Larry Page, cofounder of Google). The popularity and success of a Website in the search results is both a result of and measured by its incoming […]

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