In The SEO Game, Itโs All About Strategies And Systems
This article was originally published under Search Engine Land. When it comes to SEO, folks tend to think of me as super-tactical (perhaps because, when presenting at conferences, I cram so many tips and tricks into my infamous 80 slide PowerPoints when I have only 10 minutes to present!) But in actuality, Iโm really very […]
Organic Search & Paid Search: Are They Synergistic Or Cannibalistic?
This article was originally published under Search Engine Land. One aspect to search marketing that I feel doesnโt get enough attention and indeed is misunderstood by the SEO practitioner is the interaction between organic search and paid search. For years when teaching SEO workshops, I touted the synergistic effect of being at the top of […]
SEO Report Card: Juggle.com โNot a Traditional eCommerce Siteโ
This article was originally published under Practical Ecommerce. Iโm proud to say that this is my first report card as a vice president of Covario. The company I founded in 1995, Netconcepts, was acquired last month by Covario, a search-engine-marketing and search-engine-optimization software and services company for large online retailers. This month weโre looking at […]
