Spies Like Us: Tools and Tips for Monitoring the Competition
This articleย was originally published under Multi-Channel Merchant. When it comes to search engine optimization, the tools you arm yourself with are just as important as your skill set. For your site to be successful, you know you have to keep a close eye on your competition. You just may not know the best way to […]
SEO Report Card: OnlyHangers.com Has a Good Home Page, Bad Product Pages
This article was originally published under Practical Ecommerce. This month fortune smiles on OnlyHangers.com for a free site review. We received the request from the companyโs owner, Ron Maier. In a way, OnlyHangers.com is in an enviable position because it is in such a niche market; so the known universe of relevant search terms is […]
Can The SEO Industry Switch To A Pay-for-Performance Pricing Model?
This article was originally published under Search Engine Land. The currency of the SEO industry is, and has always been, โdollars for hoursโ โ in other words, the traditional consulting model that is in use at accounting and law firms around the globe. Just think of what would be possible if it were to change […]
The Social Media Underground
This article was originally published under Search Engine Land. Building links is a struggle we SEOs all face. Of the three pillars of SEO (content, architecture, and links), itโs the โlink authorityโ pillar that iโs usually the weakest. Looking at sites individually, formulating your approach, sending personalized emails, picking up the phone to speak to […]
