URL Rewrites and Redirects: The Gory Details (Part 2 of 2)
This article was originally published under Search Engine Land. Welcome back from Part 1, where I discussed in detail how to implement URL rewriting with Apache’s mod_rewrite module — complete with example rewrite rules, the more common regular expressions and how to use them. If you recall, I was just starting to get into rewrite […]
SEO Report Card: Gosatellite.com
This article was originally published under Practical Ecommerce. I took a long hiatus from “SEO Report Card” when my capable colleague Jeff Muendel filled-in for me. But now I’m happy to report, “I’m baaaack.” Our lucky contestant this month is Gosatellite.com. Steven Hutt, echannels director with that company, requested this site grade. Home Page Content […]
Local search engine optimization
This article was originally published under Multi-Channel Merchant. E-commerce has no borders, but merchants with brick-and-mortar outlets must still promote themselves through locally oriented media online. This includes local search engines such as Google Maps and Yahoo! Local, which “mash up” maps with directory listings, reviews/ratings, satellite images and 3-D modeling — all tied together with […]
