Why Zappos is into Twitter – CEO Tony Hsieh speaks
I had the pleasure of interviewing via email Tony Hsieh, the CEO of online shoe retailer Zappos.com, for an article I wrote for the August issue of Multichannel Merchant. Zappos is a real innovator among online retailers in a lot of areas, not the least of which is social media. They have taken Twitter by […]
Secrets of Successful CEO Bloggers
Being a CEO is a tough enough job without having to worry about blog traffic on top of it all (ask me how I know…) A corporate blog could be a tremendous publicity tool, though, if properly executed. On the other hand, it could end up being a PR disaster if you say something that […]
From FooCamp to Ypulse to BlogHer in 8 days
I went off the radar for a few weeks. Apologies for that. I have a lot going on in my life right now – not all of it good – that is taking up a lot of my time and headspace at the moment. Plus I’ve been traveling a lot. I just got back from […]
Social Media! Web 2.0! Twitter! Some other random buzzword!
I realized while writing my last post about press releases optimized for social media and SEO that “social media” may not mean anything to some readers and to others (particularly the early adopter types) it may mean the world. Some folks even react to the term with religious fervor. But you know what, “social media” […]
Optimize Your Press Releases for SEO and for Social Media
The press release is an often overlooked factor for online marketing success. Press releases not only promote your company/brand and raise your online profile, they can also increase targeted traffic by helping with your SEO. Specifically, the release can – in its own right – gain visibility in the web search results and the news […]
Be a converter
This article was originally published under Multi-Channel Merchant. What’s the average site conversion rate for a typical merchant today? About 2.4%. That’s pretty depressing when you think about it. So how do you help your conversion rate through managing your content and refining your site design? Most Web resources that give content advice are focused on […]
