An SEO โContestโ to Free Tibet?
Sometimes we in the search community get drawn into playful SEO contests where we compete with each other to rank for some nonsense phrase like “nigritude ultramarine.” That’s all fine and good, but it’s merely ego stroking. It doesn’t make the world a better place. What could we SEOs do for the greater good? One […]
Art of the Link Bait
If you have been around social media marketing for any amount of time, you have heard the term “link bait.” It’s a great way to gain traffic, readership, and rankings — but what actually is it? Link bait refers to something that grabs the attention of the blogosphere and makes people want to link to […]
Supercharge Your URLs For Maximum SEO Impact
This article was originally published under Search Engine Land. When optimizing URLs for high rankings, little attention is given to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the SERPs (Search Engine Results Pages), as demonstrated by MarketingSherpa in their eyetracking study published in the 2008 Search Marketing […]
