ACCM 2008: Getting More out of PPC
The second search marketing intensive session at ACCM 2008 was all about how to maximize your PPC search engine marketing efforts. The speakers were Ryan Gibson of the Rimm-Kaufman Group and Glenn Edelman, VP of marketing at The Wine Enthusiast. Much of the initial advice covered the basics of keyword research and calculating ROI, but […]
ACCM 2008: Reputation Management in the SERPs
If you haven’t had to deal with an online reputation management issue in the SERPs (search engine results pages) yourself, you probably know someone who has. Reputation management sounds like a vague marketing term, but it’s a burgeoning new area of SEO that encompasses monitoring what people are saying about you on the Web, combating […]
Live Blogging ACCM: Increasing Web Sales on a Shoe String Budget
I’m here at ACCM in the session “Increasing Web Sales on a Shoe String Budget”. Here’s the session description: As the cost of doing business online continues to increase, small businesses must be strategic and creative in how they expend limited funds and resources. This session will discuss ways to maximize your conversion and average […]
Ironic Google Ads Juxtaposed
I’m here at the ACCM conference. It’s been a fun show so far. Amy Africa’s session was hilarious and information-packed — awesome stuff! I presented on a SEM Lab (a site clinic) this morning. I was giving a tip to one of the site owners in the audience. Their most relevant keywords are very niche […]
An SEO โContestโ to Free Tibet?
Sometimes we in the search community get drawn into playful SEO contests where we compete with each other to rank for some nonsense phrase like “nigritude ultramarine.” That’s all fine and good, but it’s merely ego stroking. It doesn’t make the world a better place. What could we SEOs do for the greater good? One […]
Art of the Link Bait
If you have been around social media marketing for any amount of time, you have heard the term “link bait.” It’s a great way to gain traffic, readership, and rankings — but what actually is it? Link bait refers to something that grabs the attention of the blogosphere and makes people want to link to […]
Supercharge Your URLs For Maximum SEO Impact
This article was originally published under Search Engine Land. When optimizing URLs for high rankings, little attention is given to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the SERPs (Search Engine Results Pages), as demonstrated by MarketingSherpa in their eyetracking study published in the 2008 Search Marketing […]
Avatar Importance
When you sign up for just about any social network, you have the option to upload an image that will represent you. No matter what the social site, you’ll want to associate an image with your online identify. This image is your “avatar.” It’s your online persona. It’s the way the online community will see […]
A Hack for Getting True Google Indexation Numbers?
I don’t have much faith in Google’s (or any other engine’s, for that matter) estimated number of results, and I’ve held this view for a long time. I believe it to be a wildly inaccurate number. If you think about it, why would a search engine put a lot of effort or processing power into […]
