My child SEO prodigy already seeing her SEO work bearing fruit
It’s been less than 2 weeks since my 14-year-old daughter Chloe built and SEO’d her first website, a Neopets Cheats site. And already she’s #16 in Google and #17 in Yahoo for her main targeted search term: “neopet cheats”. That was pretty fast considering the only link to it was from my blog. According to […]
Our history lies within The Machine
Better late than never… It’s still worth highlighting a fascinating article from last August by “senior maverick” Kevin Kelly who opens with: The Netscape IPO wasn’t really about dot-commerce. At its heart was a new cultural force based on mass collaboration. Blogs, wikipedia, open source, peer to peer รขโฌโ behold the Power of the People. […]
Yahoo beats out Google?!
Just when you thought Google was the Big Kahuna, a report comes out to challenge your assumptions. Like this one from BIGresearch which yields some new insights into which search engines have the most influence on buying decisions. Hint: It’s not Google. The study looked at the influence of Internet advertising on purchase decisions and […]
Capitalizing on trends in online marketing
Following on from my last post on Larry Chase’s predictions for how online marketing in 2006 will evolve… I can’t stress enough how important it is to experiment with the new technologies that Larry discussed (RSS, podcasting, video downloads, mapping applications, etc.) so you’re not left in the dust. Sure, RSS or podcasts or video […]
Internet marketing trends in 2006
Larry Chase of WDFM pontificates about key trends for Internet marketing in 2006. These include, in summary: RSS? Yes, but… Real Simple Syndication (RSS) finally takes off, and while great for stuff like sampling content, subscriber acquisition, product updates, and grabbing the attention of search engines, he contends that neither is it the second coming […]
Fast forward to the Year 2020: Jobs in search and blogging
You’ve probably heard it before, that the vast majority of the jobs that our children will hold when they grow up haven’t been invented yet. But what you may not have heard yet are some example future job functions being postulated. According to the Office of the Future: 2020 report, these new roles will include: […]
Link exchange requests that workโฆ or not!
There’s an art to making an effective link request. For starters, you should not propose a reciprocal link, for 2 reasons: 1) the reciprocal nature of the link will basically nullify the SEO benefit you would have gotten, and 2) all the link request spams flooding webmasters’ inboxes are of a reciprocal nature and you […]
Better living (searching) through meta data
Wouldn’t it be cool if business websites were all tagged with meta data like: business hours geolocation (latitude & longitude) NAICS code (the successor to SIC code) physical & mailing addresses Just imagine what a search engine could do with such data. Searchers could restrict their results to just those businesses that are open late, […]
10 things to consider before getting started with RSS
If you’ve picked up the buzz and are considering adding RSS feeds to your site, Amanda Watlington has some pointers on how to approach it, which I’ve summarized: Add new content to your site You need to be providing a steady flow of new information to readers who have subscribed to your feed. Without it, […]
